Jewish Life Television Promotes Roger Furman to Senior Account Director

LOS ANGELES, CA — June 24, 2026

Jewish Life Television, commonly known as JLTV, has announced the promotion of Roger Furman to Senior Account Director, effective immediately. The network, recognized as one of North America’s leading 24/7 English-language, Jewish-themed television platforms, said Furman has played an important role in expanding JLTV’s commercial partnerships and national advertising presence.

Furman brings more than two decades of media sales experience to the position, with a background spanning digital, mobile, traditional broadcast, national syndication, direct response advertising and programmatic media. In his expanded role, he will continue working with major media agencies and direct advertisers to develop brand initiatives designed to reach JLTV’s loyal and highly engaged audience.

“Roger has demonstrated phenomenal dedication and strategic vision since joining our team,” said Brad Pomerance, JLTV’s Executive Vice President. “His deep industry relationships and mastery of both traditional broadcast and modern digital platforms make him the perfect leader to spearhead our next phase of commercial growth.”

A National Media Sales Background

Prior to joining JLTV, Furman built a broad career in national media sales and marketing. His professional background includes work with Sports Marketing Communications, where he served as Consultant and Marketing Director representing national clients, regional networks and digital platforms including TVS Television Network and Mizlou Thoroughbred Television Network.

He also served as Director of Per Inquiry at JL Media, where he helped integrate multi-format direct response capabilities and expand revenue metrics. His experience further includes leadership roles with UpSNAP and Marchex, where he directed mobile and online advertising sales divisions and managed client relationships generating significant annual revenue.

Furman’s earlier executive work also included positions with Clear Channel Communications and Pollcast TV, where he helped drive direct sales portfolios and develop network sports sponsorship opportunities for major brands including Progressive Insurance.

Why Advertisers Work with JLTV

JLTV continues to position itself as a premium, brand-safe environment for advertisers seeking to connect with culturally engaged, highly educated and dedicated consumer segments across North America. The network’s programming mix includes original productions, acquired international dramas, documentary-style travel and culture programming, and Jewish lifestyle content.

Among JLTV’s original series are Generations, a celebrity genealogy program; Air, Land & Sea, which follows international expeditions; and Bubbies Know Best, a dating format with a warm cultural twist. The network also features acclaimed acquired programming including Fauda and Prisoners of War.

“I am honored to take on this expanded role at JLTV,” said Furman. “I’ve seen firsthand how deeply our audience connects with our programming. I look forward to continuing to build innovative, multi-platform brand solutions that help our agency and advertiser partners tap into that incredible loyalty.”

About Jewish Life Television

Jewish Life Television/JLTV is a 24/7 English-language, Jewish-themed television network available through both linear and digital platforms, including CTV and FAST distribution. The network reaches audiences through major traditional and non-traditional video distribution operators including Charter/Spectrum, Comcast/Xfinity, Cox, DirecTV, Amazon Prime TV, Vizio, Xumo and others.