Jewish Life Television (JLTV), the nation’s largest and most robust 24-7 English language, Jewish-themed, culturally-driven television network, is proud to announce the appointment of Jason Likover as Director of Advertising Sales. A seasoned media executive with a proven track record of driving revenue growth across linear and digital platforms, Likover joins JLTV to lead the network’s advertising initiatives and expand its footprint with national brands and agencies.

As JLTV continues to scale its high-quality original programming, as well as some timeless audience favorites, the network is reinforcing its position as a high-value destination for advertisers seeking a sophisticated, engaged audience.

"Jason brings a wealth of expertise and a deep understanding of the evolving media landscape," said Brad Pomerance, JLTV’s Executive Vice President. "His extensive background in sales at both networks and agencies makes him the ideal leader to showcase why JLTV is an essential and effective environment for advertisers to connect with a loyal, affluent viewership."

A Legacy of Sales Excellence 

Likover joins JLTV with over a decade of high-level experience at some of the world’s most prominent media organizations, including:

• Warner Media: Spent over seven years managing major accounts totaling $25 million across iconic brands such as CNN, TBS, and TNT.
• Dish Media: Most recently, he served as Senior Account Executive at Dish Media, where he managed a sizable annual account list and consistently exceeded revenue goals through programmatic and addressable media strategies.
• Nexstar Media Group: Successfully closed over $2 million in new business for NewsNation and Antenna TV.
• Ampersand: Served as Account Director, specializing in data-driven cross-platform sales spanning linear TV, streaming, and digital.

Likover’s appointment comes at a pivotal time for JLTV. With his background in AI Fluency and Foundational Prompt Engineering, he is uniquely positioned to leverage emerging technologies to optimize client campaigns and deliver measurable results.

Why Advertisers Choose JLTV

JLTV offers a unique value proposition in the broadcast landscape. The network provides a premium environment characterized by:

• Outstanding Original Content: JLTV delivers high-production-value, award-winning hits like the celebrity-driven genealogy series Generations, the breathtaking global expeditions of Air, Land & Sea, the sharp cultural wit of Reviewish, and the heartwarming, unfiltered wisdom of the dating show Bubbies Know Best.
• Exceptional Acquired Content: Our slate features world-class masterworks, headlined by the pulse-pounding global phenomenon Fauda and the hauntingly intense psychological thriller Prisoners of War, the original inspiration for the hit series Homeland.
• Strategic Reach: With established linear and digital distribution and a commitment to cultural storytelling, the network provides a "brand-safe" and high-affinity space for commercial placements.
• Dedicated Leadership: Managed by a team of industry veterans, including award-winning producers and executives, JLTV ensures professional excellence at every level of production and distribution.

"I am thrilled to join the team at JLTV," said Likover. "This network represents a unique intersection of culture and quality entertainment. I look forward to working with our agency partners to demonstrate the incredible ROI and brand-building potential that JLTV offers."

About Jewish Life Television: Jewish Life Television/JLTV is North America's premier 24/7 English-language, Jewish-themed television network and is available in over 100 million homes through Charter/Spectrum, Comcast/Xfinity, Cox, DirecTV, and other traditional and non-traditional video operators. To find JLTV’s channel position in any community, please sign onto www.jltv.tv/channels.